Mexican Tourism Board Names New CEO
by Jessica MontevagoThe Mexican Tourism Board appointed 25-year travel industry veteran Lourder Berho as CEO, effective July 1.
She replaces Rodolfo Lopez Negrete, who announced last month plans to step down after six years leading the organization.
Berho founded Alchemia, a marketing communications company focused on travel and tourism, innovation and sustainability. She previously served as CEO of Condé Nast for Mexico and Latin America.

